The SEC and TikTok Thailand signed a memorandum of understanding (MoU) on cooperation in promoting financial and investment literacy, with the aim of enhancing the public’s financial and investment literacy, digital literacy, and awareness of financial and investment fraud risks. In this regard, the “Fin-Talk with TikTok” campaign was launched to support the production of financial content for publication on the TikTok platform. The signing ceremony and campaign launch took place on 11 June 2026 at TikTok Thailand, Park Silom Building.

Mrs. Pornanong Budsaratragoon, SEC Secretary-General, said: “This collaboration between the SEC and TikTok Thailand marks an important step in advancing the promotion of financial and investment literacy within the digital ecosystem in concrete terms. Through this initiative, the SEC aims to support content creators, who serve as important voices, by equipping them with accurate, rules-based knowledge that enables them to effectively deliver reliable and safe content to their followers and the public, thereby helping to strengthen resilience and lay a foundation for sustainable financial security in Thai society going forward.”

The “Fin-Talk with TikTok” campaign is designed primarily to enhance the quality of financial and investment content on the TikTok platform. At the launch event, SEC speakers equipped content creators with key principles for communicating financial and investment information to followers accurately, appropriately, and responsibly in a session titled “What you need to know when providing financial and investment information.” They also shared techniques for turning complex financial topics into engaging, easy-to-understand content in a session titled “How to create engaging investment storytelling while delivering information accurately and appropriately.” TikTok Thailand speakers also provided guidance on “How to create financial and investment content without violating policy,” covering platform communication guidelines and precautions in detail, as well as on “Techniques for creating viral clips,” sharing techniques for creating content that resonates with viewers and helps participants understand audience behavior, so that accurate financial content can reach broader audiences as effectively as possible.

In addition, the “Fin-Talk with TikTok” campaign will include an activity that provides an opportunity for general content creators, interested persons, and members of the public to participate in a financial and investment video clip contest to win prizes from the SEC. Further details will be available soon via TikTok: ThaiSEC_Official.