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SEC seeks public comments on draft notification concerning investment advice provided through media, including online channels



Friday 6 November 2026 | No. 244 / 2026


Bangkok, 6 November 2026 – The Securities and Exchange Commission (SEC) is seeking public comments on a draft notification specifying the characteristics of advice provided to the public through media that do not constitute the undertaking of securities and derivatives businesses in the categories of investment advisory and derivatives advisory services (collectively, “investment adviser (IA) business”), to ensure alignment with current forms of information dissemination.

The SEC has proposed amendments to the rules specifying the characteristics of advice provided to the public through media that do not constitute the undertaking of IA business to ensure that they are clear, appropriate, and aligned with current forms of information dissemination. The proposed amendments aim to enable business operators and relevant parties to comply with the rules correctly and enhance investor protection. In addition, the SEC has proposed amending the definition of institutional investor (II) to ensure consistency and uniformity. Accordingly, the SEC conducted a public hearing on the proposed principles during September–October 2026. Most stakeholders agreed with the proposed principles and offered further comments and suggestions.

The SEC has therefore taken these comments and suggestions into consideration in preparing the draft notification and is seeking public comments on the draft. The key points are as follows:
          (1) Amend the characteristics of advice provided through media that do not constitute the undertaking of IA business to cover advice provided through radio, television, newspapers, publications, social media, or any other channels by bona fide publishers*, where such information is disseminated broadly to the general public and is not tailored to the investment objectives, financial position, and needs of any particular person.
          (2) Amend the definition of II to align with the definition of II prescribed under the business conduct standards notification**, to promote consistency in implementation and enable business operators to apply the rules with greater clarity.

 

The consultation paper is available on the SEC website at https://www.sec.or.th/TH/Pages/PB_Detail.aspx?SECID=1239   and on the Legal Hub at  https://law.go.th/listeningDetail?survey_id=ODc0NERHQV9MQVdfRlJPTlRFTkQ= Stakeholders and interested parties may submit comments via either website or by email to kasamon@sec.or.th or ekarit@sec.or.th. The public hearing is open until 6 December 2026.

 


 

Notes:
* A bona fide publisher means a person who regularly and consistently engages in the business of producing, compiling, or disseminating news or information to the public; has a system or mechanism for overseeing and assuming responsibility for the content disseminated; keeps the dissemination of news or information separate from the provision of the person’s other services (if any); and earns income or receives remuneration from such dissemination that is not linked to the information recipient’s investment decisions.
** Notification of the Capital Market Supervisory Board No. Tor Thor. 35/2556 Re: Standard Conduct of Business, Management Arrangement, Operating Systems, and Providing Services to Clients of Securities Companies and Derivatives Intermediaries, dated 6 September 2013

 

 

 

 





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Building Confidence in the Capital Market
NEWS
Securities and Exchange Commission
Corporate Communication and Investor Service Department
Tel. (66)2033-9502-5 E-mail: press@sec.or.th
No. 244 / 2026 Friday 6 November 2026
SEC seeks public comments on draft notification concerning investment advice provided through media, including online channels

Bangkok, 6 November 2026 – The Securities and Exchange Commission (SEC) is seeking public comments on a draft notification specifying the characteristics of advice provided to the public through media that do not constitute the undertaking of securities and derivatives businesses in the categories of investment advisory and derivatives advisory services (collectively, “investment adviser (IA) business”), to ensure alignment with current forms of information dissemination.

The SEC has proposed amendments to the rules specifying the characteristics of advice provided to the public through media that do not constitute the undertaking of IA business to ensure that they are clear, appropriate, and aligned with current forms of information dissemination. The proposed amendments aim to enable business operators and relevant parties to comply with the rules correctly and enhance investor protection. In addition, the SEC has proposed amending the definition of institutional investor (II) to ensure consistency and uniformity. Accordingly, the SEC conducted a public hearing on the proposed principles during September–October 2026. Most stakeholders agreed with the proposed principles and offered further comments and suggestions.

The SEC has therefore taken these comments and suggestions into consideration in preparing the draft notification and is seeking public comments on the draft. The key points are as follows:
          (1) Amend the characteristics of advice provided through media that do not constitute the undertaking of IA business to cover advice provided through radio, television, newspapers, publications, social media, or any other channels by bona fide publishers*, where such information is disseminated broadly to the general public and is not tailored to the investment objectives, financial position, and needs of any particular person.
          (2) Amend the definition of II to align with the definition of II prescribed under the business conduct standards notification**, to promote consistency in implementation and enable business operators to apply the rules with greater clarity.

 

The consultation paper is available on the SEC website at https://www.sec.or.th/TH/Pages/PB_Detail.aspx?SECID=1239   and on the Legal Hub at  https://law.go.th/listeningDetail?survey_id=ODc0NERHQV9MQVdfRlJPTlRFTkQ= Stakeholders and interested parties may submit comments via either website or by email to kasamon@sec.or.th or ekarit@sec.or.th. The public hearing is open until 6 December 2026.

 


 

Notes:
* A bona fide publisher means a person who regularly and consistently engages in the business of producing, compiling, or disseminating news or information to the public; has a system or mechanism for overseeing and assuming responsibility for the content disseminated; keeps the dissemination of news or information separate from the provision of the person’s other services (if any); and earns income or receives remuneration from such dissemination that is not linked to the information recipient’s investment decisions.
** Notification of the Capital Market Supervisory Board No. Tor Thor. 35/2556 Re: Standard Conduct of Business, Management Arrangement, Operating Systems, and Providing Services to Clients of Securities Companies and Derivatives Intermediaries, dated 6 September 2013