Since its launch in 2023, the Thai Capital Market: United in Empowering Communities with Knowledge Project has been implemented on an ongoing basis. In 2025, the Project recorded participation from 31 organizations, jointly delivering financial and investment knowledge with a combined public reach of more than 392 million engagements, through both online activities and in‑person events. This represented a substantial increase from 2024, when 22 organizations participated and public outreach exceeded 110 million engagements.

Mrs. Pornanong Budsaratragoon, Secretary‑General of the SEC, stated: “The 2026 initiative marks the fourth consecutive year of implementation and reflects continued collaboration between the SEC and private‑sector stakeholders across the capital market ecosystem. The initiative places a strong emphasis on strengthening the financial literacy of Thai citizens, enabling them to plan their finances and invest effectively while building long‑term financial resilience. This year, the SEC continues its efforts to foster a learning‑oriented society and to promote a stable investment culture in Thailand—one that is sustainably prepared to adapt to change at every stage of life. Of equal importance is the integrated promotion of knowledge‑sharing activities across multiple sectors, including collaboration with listed companies to jointly drive, support, and enhance financial and investment capabilities for retirement among their employees.”

In addition, the initiative seeks to cultivate “role model organizations” that play a meaningful role in effectively transmitting financial and investment knowledge, thereby inspiring various sectors to collectively advance Thai society toward long‑term financial security. Activities under the Project will be mobilized and unified through the award ceremony of the Thai Capital Market: United in Empowering Communities with Knowledge Project – Phase 2 (2026). 

The year 2026 is considered particularly special, as the SEC places emphasis on promoting high‑quality, creative financial and investment educational content that generates positive impact and enables broader and more effective public awareness and outreach. In particular, the initiative will support content creators through a prestigious award platform. Details of additional award categories and evaluation criteria will be announced in due course.

For Phase 2 implementation in 2026, the SEC requires participating entities to submit a financial and investment knowledge promotion plan (Knowledge Promotion Plan), which may consist of: (1) Activities that have been carried out continuously since 2025 and further enhanced from existing initiatives, such as introducing new key messages, expanding target audiences, or adapting media formats; (2) Plans currently being implemented in 2026; or

(3) Plans scheduled for implementation from 2027 onward. Educational content disseminated under the initiative must not have the primary objective of selling financial products and must comply with the seven core competency areas*. Participants whose Knowledge Promotion Plans meet the SEC’s evaluation criteria will be entitled to the following benefits and key opportunities:

·        Formal recognition, including the presentation of a commemorative award and a special Investment Knowledge Provider emblem from the SEC, which may be used for publicity in educational activities or in the organization’s promotional materials;

·        Publicity through the SEC’s communication channels and partner networks to enhance broad public awareness;

·        Honorary opportunities to serve as guest speakers in educational media developed specifically under the initiative by the SEC;

·        Recognition as a “Role Model Organization” in promoting financial and investment knowledge (Investment Knowledge Provider Hall of Fame), to serve as inspiration for other organizations to participate in advancing public financial literacy. Participants that accumulate awards across all three award categories—(1) Public Favorite Award, (2) Sustainability Award, and (3) Creativity Awards—throughout the initiative period from 2024 to 2027 will be recognized as a role model organization in 2027;

·        Opportunities to further develop long‑term collaboration with the SEC and partner agencies in the future.

For 2026, the commemorative awards are categorized into six types, as follows: (1) Public Favorite Award; (2) Sustainability Award; (3) Creativity Awards; (4) The Financial Empowerment Award, for business operators that accumulate awards across all three categories above throughout the initiative period from 2024 to 2027; (5) The Excellence Synergy Award, for associations and professional clubs in the capital market; and (6) The Financial Changemaker Award, for financial and investment finfluencers.

Those interested in participating may submit an expression of interest to join Phase 2 of the initiative in 2026 from now until 31 May 2026, and are required to submit a complete Knowledge Promotion Plan, in accordance with the SEC’s requirements, via the online form by 15 August 2026, for further consideration by the SEC.

Further details and downloadable application forms are available at:

https://www.sec.or.th/TH/Pages/educationcampaignphase2-69.aspx

Note:

* The seven core competency areas are based on the Core Competencies Framework on Financial Literacy for Investors developed by IOSCO and the OECD (2019), comprising: (1) Basic investing principles and concepts; (2) Investment product attributes; (3) Buying/selling process of investment products; (4) Owning investment holdings; (5) Investors’ rights and responsibilities; (6) Behavioral biases related to investing; and (7) Investment scams and fraud